Primera Technology Inc

United States
  • Booth: 1621

Headquartered in Minnesota, Primera Technology is one of the world's leading manufacturers of specialty printint equipment. At the RFID Journal Live! show, the company will be debuting its RX500 Color RFID Label & Tag Printer. The product is the only full-color RFID label printer that can print and internally encode any RFID label. The integrated UHF reader/encoder is supplied by industry leader Honeywell.

 Show Specials

  • Primera is pleased to announce that potential integrators, OEMs, resellers and other value-added organizations will qualify for a one-time demo unit price on the new RX500 Color RFID Label & Tag Printer during RFID Journal Live 2018. Please inquire at Primera's booth, #1621, during the event for full details.

 Press Releases

  • For release on or after April 6, 2018

    PLYMOUTH, MN, USA (April 10, 2018) — Primera Technology, Inc., a global leader in the design and manufacture of specialized digital printers, today announced its RX500 Color RFID Label & Tag Printer. The announcement was made at the RFID Journal Live! trade show in Orlando, Florida.

    RX500 is the world’s only full-color RFID on-demand RFID label and tag printer. Labels are encoded, verified and printed in a single pass. Finished labels are then cut with the internal guillotine-style cutter and dispensed one at a time. On-demand printing makes the printer ideal for applications such as visitor or trade show badges where just a single label at a time with unique information is required. Batches of many labels or tags at a time can also be encoded and printed.

    The built-in UHF RFID reader/encoder module is supplied by Honeywell®. It is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications for the widest range of deployments in real-world applications.

    Print resolution is best-in-class at up to 4800 dpi. Print speeds of up to 2.5” (63.5 mm) per second make label and tag production fast and convenient. A single full-color ink cartridge is utilized for ease of replacement in the field. The printer is also lightweight at just 7 lbs. (3.2 kg), making it easy to pack and transport.

    “Printing full-color RFID labels and tags adds a new, value-added feature to the technology,” said Mark D. Strobel, Primera’s vice president of sales and marketing. “With RX500, you can add color coding, graphics and high-resolution photos to RFID labels and tags. With color, you’re essentially adding an extra layer of accuracy and safety in applications such as medical file folder labels, visitor badges, photo wristbands and specimen tracking labels.”

    Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene and polyester. A high-degree of water, smudge and smear-resistance is achieved through advanced, third-generation dye-based inks and the print surfaces of inkjet labels such as Primera’s TuffCoat microporous labels. Most popular UHF inlays from major RFID companies can be encoded.

    Pricing and Availability

    RX500 Color RFID Printers are available now from Primera’s online web store at as well as through its Authorized Resellers and distributors worldwide. It is priced at US$2495 (MSRP). Sample printed and encoded labels are available upon request for evaluation and pilot programs.

    About Primera Technology

    Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. Its products are sold worldwide through Primera Authorized Resellers and Distributors in more than 200 countries and territories. Follow Primera on Facebook at and on Twitter at

    More information about Primera is available at or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call +1-763-475-6676 or FAX +1-763-475-6677. Email to

    In Europe, Scandinavia and Middle East, contact Primera Europe GmbH in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by email at In Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 9798 8720 or by email at

    Notes to Editors:  Primera is a registered trademark of Primera Technology, Inc.  All other trademarks are the property of their respective companies.



  • RX500 Color RFID Label & Tag Printer
    RX500 is the only full-color RFID label and tag printer that can print and encode UHF labels....

  • RX500, new from Primera, is a desktop full-color RFID label and tag printer. It utilizes the latest in ultra high-resolution color inkjet technology to produce labels and tags at speeds of up to 2.5” (63.5mm) per second and up to 4.25” (108mm) wide. Built-in, automatic RFID encoding makes it ideal for applications that need both color and RFID, including file folders, asset tracking, retail & apparel tags, data storage tapes, lab specimens, wristbands, identification and visitor badges, pharmaceuticals and much more. The integrated UHF reader/encoder is supplied by RFID industry leader Honeywell®. It supports EPC Global Class 1 Gen 2 as well as ISO 18000 -6B and -6C. 
For technical assistance with this webpage please click here. For all other inquiries, please contact show management.